Case Study
How JoulesLabs Built DeedSign, A Simple and Accessible Digital Signature Platform
From concept to 3,400+ global users in less than a year
DeedSign began in August 2023 with a clear goal: to make electronic signatures simple, fast, and accessible to everyone. Most eSignature tools catered to large enterprises with complex pricing and features that small users rarely needed.
JoulesLabs partnered with DeedSign to build a cross-platform signing solution focused on ease of use, transparency, and a seamless experience across web and mobile.
Challenges & Solutions
Problem Statement
The eSignature market was saturated, but underserved in accessibility and simplicity. The main challenges were:
- Overly complex tools not suited for individuals or small teams
- Limited mobile functionality across existing platforms
- Confusing and expensive pricing models
The goal was to design a product that worked for both individuals and small organizations, delivering professional-grade signing without enterprise overhead.
Approach & Solution
The JoulesLabs team began from the ground up, performing deep R&D, competitor analysis, and user testing to ensure DeedSign was both intuitive and powerful.
Phase 1: Foundation and Launch
The web application launched in February 2024, followed by the mobile app in May 2024. Each release prioritized speed, usability, and real-time communication through email notifications.
Phase 2: Iteration and Growth
Post-launch, five major updates enhanced the platform:
- UI Refinement for faster navigation and clearer document flow
- Workspace Feature for multi-user collaboration
- Cross-Platform Sync allowing users to switch between web and mobile without friction
- Performance Optimization to handle large files securely and efficiently
Target Users
- Individuals such as freelancers and consultants needing fast, secure signing
- Small-to-medium organizations managing frequent documentation workflows
Primary Use Cases
Contracts, NDAs, partnership agreements, employment documents, and remote work paperwork.
Impact
DeedSign achieved impressive traction within its first year:
Impact
ReviewX quickly became a recognized name in the WordPress ecosystem:
- 600,000+ downloads and 10,000+ active users
- First plugin to introduce multi-criteria reviews for WordPress
- 90%+ customer satisfaction rate, based on user reviews and support feedback
- Featured across top WordPress publications and YouTube channels
The plugin’s long-term adoption and consistent updates showcase the durability of JoulesLabs’ SaaS engineering standards.
3,400+
Registered Users
50+
Countries Represented
5,000+
Documents Signed
1,000+
App Downloads
21
five-star reviews on Google Play
5
major version updates released
The results validated the platform’s approach: simplicity drives adoption when paired with a smooth cross-device experience.
Technology Stack
Next.js
TypeScript
HTML5
CSS3
PHP
Laravel
Python
React Native
PostgreSQL
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AWS
Next.js
TypeScript
HTML5
CSS3
PHP
Laravel
Python
React Native
PostgreSQL
AWS
Next.js
TypeScript
HTML5
CSS3
PHP
Laravel
Python
React Native
PostgreSQL
AWS
Next.js
TypeScript
HTML5
CSS3
PHP
Laravel
Python
React Native
PostgreSQL
AWS
Next.js
TypeScript
HTML5
CSS3
PHP
Laravel
Python
React Native
PostgreSQL
AWS
Next.js
TypeScript
HTML5
CSS3
PHP
Laravel
Python
React Native
PostgreSQL
AWS
Team Structure
Takeaways
Crowdfundly demonstrated how a platform can evolve alongside its users. For JoulesLabs, it reinforced the value of long-term partnership, iterative releases, and architecture built for expansion, principles we now apply to every SaaS we build.
What’s Next
Crowdfundly continues to expand its creator tools and global footprint, with a roadmap focused on deeper analytics, enhanced user experience, and greater accessibility for local currencies and communities worldwide.
Let’s Build Something That Lasts
Your SaaS. Delivered Right.
From day one to deployment, we don’t just ship features. We build SaaS that holds up under pressure, scales with confidence, and communicates clearly. Every sprint, every time.