Case Study
How JoulesLabs Built Wi Platform, A Unified Everything-App Ecosystem
Combining e-commerce, digital payments, and crypto into a single connected experience
Wi Platform began in 2018 with a bold idea: to create an integrated digital ecosystem that unified e-commerce, payments, and crypto wallets under a single user account. The vision was to simplify how people shop, pay, and manage their digital lives.
JoulesLabs partnered with Wi to bring this concept to life, building a scalable, modular system designed to serve as the foundation of an “Everything App” for the next generation of users.
Challenges & Solutions
Problem Statement
Before Wi Platform, users faced fragmented digital experiences. Shopping, payments, and crypto management existed in separate ecosystems, each requiring unique logins and processes.
Wi’s key challenges were:
- Fragmented e-commerce and payment platforms that lacked interoperability
- Complex logistics for vendors and buyers in cross-border commerce
- Separate identity systems creating friction for users
- The absence of a unified, mobile-friendly ecosystem for global users
The goal was to consolidate these experiences into a single, seamless digital environment.
Approach & Solution
The JoulesLabs team collaborated with Wi through multiple phases of research, architecture planning, and iterative builds.
Phase 1: Foundation (2018–2019)
We established the platform’s core architecture, building a multi-vendor e-commerce system with integrated payments.
Phase 2: Enhancement (2019–2021)
We introduced vendor grading, cashback, affiliate, and logistics systems to improve vendor performance and customer loyalty.
Phase 3: Mobile and Modernization (2023–2024)
The team launched the Wi Bazaar mobile app, redesigned the interface, and upgraded infrastructure for speed, scalability, and crypto integration.
Ecosystem Components
- Wi Bazaar: Multi-vendor marketplace for products and services
- Wi Account: Single sign-on hub connecting all Wi services
- Wi Pay & Wi Token: Integrated digital wallet and crypto payment system with multi-currency support
The platform’s microservices-based architecture allowed each service to operate independently while maintaining seamless user integration across the ecosystem.
Impact
Wi Platform achieved key milestones on its journey to becoming a complete ecosystem:
Impact
ReviewX quickly became a recognized name in the WordPress ecosystem:
- 600,000+ downloads and 10,000+ active users
- First plugin to introduce multi-criteria reviews for WordPress
- 90%+ customer satisfaction rate, based on user reviews and support feedback
- Featured across top WordPress publications and YouTube channels
The plugin’s long-term adoption and consistent updates showcase the durability of JoulesLabs’ SaaS engineering standards.
Over 6 years of development and refinement
Three integrated products: Wi Bazaar, Wi Account, Wi Pay/Wi Token
Native mobile app launched for marketplace access
Multi-currency and crypto payments fully implemented
Vendor support active in Singapore and Malaysia, with global user access
Production-ready platform now in open beta
The Wi ecosystem’s structure has proven scalable, adaptable, and uniquely positioned in a space with virtually no direct competitors.
Technology Stack
PHP
Laravel
Vue.js
Blade Templates
PostgreSQL
AWS EC2
AWS S3
Stripe API
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PayPal API
SenangPay API
Easy Parcel API
PHP
Laravel
Vue.js
Blade Templates
PostgreSQL
AWS EC2
AWS S3
Stripe API
PayPal API
SenangPay API
Easy Parcel API
PHP
Laravel
Vue.js
Blade Templates
PostgreSQL
AWS EC2
AWS S3
Stripe API
PayPal API
SenangPay API
Easy Parcel API
PHP
Laravel
Vue.js
Blade Templates
PostgreSQL
AWS EC2
AWS S3
Stripe API
PayPal API
SenangPay API
Easy Parcel API
PHP
Laravel
Vue.js
Blade Templates
PostgreSQL
AWS EC2
AWS S3
Stripe API
PayPal API
SenangPay API
Easy Parcel API
PHP
Laravel
Vue.js
Blade Templates
PostgreSQL
AWS EC2
AWS S3
Stripe API
PayPal API
SenangPay API
Easy Parcel API
Team Structure
Takeaways
Wi Platform demonstrated the power of modular architecture and clear vision. By combining e-commerce, payments, and crypto in one environment, JoulesLabs helped define what a unified digital ecosystem could look like.
What’s Next
Wi’s roadmap focuses on expanding into new markets across Asia, refining its crypto-payment ecosystem, and adding localized features for Western markets, continuing its path toward becoming the definitive global Everything App.
Let’s Build Something That Lasts
Your SaaS. Delivered Right.
From day one to deployment, we don’t just ship features. We build SaaS that holds up under pressure, scales with confidence, and communicates clearly. Every sprint, every time.